Investment and Business Partner (IBP) is pleased to collaborate with InnoEx and the National IT Industry Promotion Agency (NIPA) on the K-AI Go Viet program, contributing market expansion expertise to support Korean AI companies exploring opportunities in Vietnam.
The program is designed to support nine promising Korean AI and ICT companies in exploring the Vietnamese market, validating product-market fit, and developing effective market entry strategies.
Drawing on IBP’s market expansion expertise, K-AI Go Viet is designed as a dedicated market expansion program for AI companies, going beyond traditional trade promotion initiatives. The program helps participating companies evaluate the suitability of their AI products and solutions—including SaaS, APIs, on-premise solutions, and enterprise deployment models—for the Vietnamese market.
Participants will also refine their go-to-market strategies, from brand positioning and pricing models to identifying the right business challenges and AI use cases for Vietnamese enterprises. In addition, the program enables companies to connect with potential customers, strategic partners, and key stakeholders through the networks of InnoEx and IBP, creating opportunities for business partnerships and pilot projects.
Structured over four months and three phases, K-AI Go Viet is designed to maximize participating companies’ ability to successfully land and scale in the Vietnamese market.
Through this initiative, InnoEx, NIPA, and IBP aim to strengthen technology collaboration between South Korea and Vietnam while fostering strategic partnerships across the two countries’ AI and innovation ecosystems.
